Apr 11, 2023
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3
min read
Yospace, the pioneer of server-side ad insertion (SSAI), has extended its partnership with DIRECTV Advertising, the go-to partner for omni-channel TV. The relationship began in 2015 and will continue on for the next several years, marking nearly a decade of innovation in streaming monetization.
Yospace has helped DIRECTV Advertising to substantially grow its digital video advertising offering and meet the growing demands of the television industry, which has seen streaming audiences grow exponentially year-on-year, while adopting advanced digital advertising techniques such as programmatic to maximize ROI.
As a result, DIRECTV Advertising has been able to deliver a programmatic advertising strategy across all its digital and streaming inventory (live and VOD), including programmatic at scale across more than ninety owned and operated premium TV networks, including live sports. DIRECTV’s programmatic fill-rates are ahead of the industry standard.
“Yospace has been, and continues to be, a crucial component to DIRECTV Advertising’s programmatic strategy,” said Amy Leifer, Chief Advertising Sales Officer at DIRECTV. “The company has risen to the challenge of providing monetization at scale as audiences everywhere have embraced streaming. With Yospace’s support, DIRECTV Advertising sits at the forefront of cross-platform advertising today.”
“We value the close working relationship we’ve built with DIRECTV Advertising,” said Tim Sewell, CEO at Yospace. “It’s fantastic to see how DIRECTV Advertising has built a truly innovative and impactful programmatic strategy, tapping into Yospace’s SSAI, across all its live and VOD content. Time and again, customers have come to us with specific problems and I’m incredibly proud of how the team has continued to adapt to them.”
Yospace is the foremost provider of server-side ad insertion (SSAI)technology in the world today. Its solution allows live streams and on demand(VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.
Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BTSport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, andSeven West Media in Australia.
In early 2019 Yospace was 100% acquired by RTL Group.
DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns.
For 25 years, Yospace has been at the forefront of the digital video revolution. From the early days of mobile delivery, to the mass consumption and monetisation of premium streaming, we have a history of driving business success for the world’s biggest telcos, broadcasters, and media companies.
Today, we specialise in server-side ad insertion (SSAI), a technology we pioneered over a decade ago. We have helped monetise five Olympic Games, five FIFA World Cups, and thirty-five Grand Slam tennis tournaments. We have over 2,000 live channels under management and we stitch over 3.5 billion advertisements per month.
We work with the biggest names in video streaming, including DIRECTV, FOX, and Tubi in the USA; Allente, Channel 4, ITV, M6, RTL, Telenor, Telia and TV4 in Europe; Nine, Optus, and Seven West Media in APAC.
Yospace sits under RTL Group’s adtech unit.
www.yospace.com
