Staines-upon-Thames, UK, 4th September 2024 – Yospace, the leader in dynamic ad insertion, and Capella Systems, a leader in live cloud-based encoding, are joining forces at IBC to demonstrate enhanced advertising revenue generation for live OTT events.

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This innovative collaboration provides sports broadcasters and rights-holders with a seamless, integrated transcoding, packaging and server-side ad insertion (SSAI) solution designed specifically for “pop-up” events.

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Pop-up channels have become increasingly popular for OTT viewing, owing to the relative ease of deploying them compared to traditional linear channels. For sports where multiple events happen simultaneously, such as the Olympics or Grand Slam Tennis, pop-up channels offer fans more choice while creating more advertising opportunities for the rights-holder.

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As we move closer towards all-IP viewing and greater demand for rights, the need to maximise advertising revenues while improving operational efficiency increases. Rights-holders must be prepared to deliver even greater scale, in a more efficient way, while supporting the complexity of addressable advertising.

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The Yospace-Capella partnership centres around Yospace’s Orchestrator service. Orchestrator can dynamically initiate multiple instances of Capella’s Cambria Live encoder in the cloud as required, offering a highly scalable solution. Once an event concludes, the stream is automatically terminated, reducing both costs and operational complexity. Meanwhile, rights-holders benefit from Yospace’s one-to-one addressable ad insertion, which has monetised 35 Grand Slam tennis tournaments and delivered 4 billion ads during the 19 days of Paris 2024.

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“With live OTT streaming, broadcasters have unprecedented flexibility to create pop-up channels for live events. As the cost of sports rights continues to climb, it’s crucial that they are managed and monetized as efficiently as possible,” said Tim Sewell, CEO of Yospace. “Our partnership with Capella offers rights-holders a powerful way to reduce operational costs and increase ad opportunities.”

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Capella’s Cambria Ad Break Control, a web-based UI, enhances event monitoring by providing real-time feed oversight. This is vital for ad-supported live events, where ad breaks must be triggered manually based on real-time gameplay. The solution places operators closer to the live action, enabling them to take advantage of unexpected breaks in play by inserting additional ad spots. Cambria allows a single operator to manage multiple feeds from any location, greatly improving efficiency.

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“SSAI workflows demand precision in the encoding and packaging of live streams,” said Ikuyo Yamada, CEO and Founder of Capella Systems. “Yospace’s expertise in live SSAI has been instrumental in ensuring this project meets the unique demands of live event advertising. We are honoured that Yospace has selected Capella’s Cambria Live and Cambria Ad Break Controller for this initiative.”

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‍The integrated Orchestration solution can be seen on Yospace’s stand at the International Broadcasting Convention (IBC) in Amsterdam (RAI Amsterdam Convention Centre, 13-16 September 2024). Visitors can request a demonstration here: https://www.yospace.com/ibc