Jul 18, 2016
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1
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Yospace, the industry leader in Dynamic Ad Insertion technology, has announced support for MPEG-DASH. The development complements Yospace’s award-winning DAI solution for HLS and allows broadcasters to monetise their live and on demand content, in a DRM-protected environment, across all major online platforms and devices.
Yospace’s system enables ad breaks to be replaced in live simulcast on the server-side, contributing to a seamless user experience in which transitions to and from ad breaks are also frame-accurate. Personalisation can be applied too, meaning that viewers enjoy ads that are relevant to their interests. The announcement is particularly good news for providers of live sports and major event broadcasting, who are finally free from a lot of the complications brought about by device fragmentation. In running a combined HLS and DASH strategy broadcasters are finally able to reap the benefits of personalised ad insertion while maintaining the integrity of their hard-fought broadcast rights.
For 25 years, Yospace has been at the forefront of the digital video revolution. From the early days of mobile delivery, to the mass consumption and monetisation of premium streaming, we have a history of driving business success for the world’s biggest telcos, broadcasters, and media companies.
Today, we specialise in server-side ad insertion (SSAI), a technology we pioneered over a decade ago. We have helped monetise five Olympic Games, five FIFA World Cups, and thirty-five Grand Slam tennis tournaments. We have over 2,000 live channels under management and we stitch over 3.5 billion advertisements per month.
We work with the biggest names in video streaming, including DIRECTV, FOX, and Tubi in the USA; Allente, Channel 4, ITV, M6, RTL, Telenor, Telia and TV4 in Europe; Nine, Optus, and Seven West Media in APAC.
Yospace sits under RTL Group’s adtech unit.
www.yospace.com
