Jul 27, 2016
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2
min read
Yospace has commissioned research into attitudes towards personalised advertising in the online world, with a particular focus on live channels in TV Everywhere services. The research, conducted by Censuswide, was carried out on 2001 consumers across 17 major cities in the UK.
Some of the key findings are listed below. Click the image to see the full infographic.Viewers showed a keen interest in ads that were relevant to their geographical location, age and interests:
Viewers are more likely to respond positively to an advert that is personally relevant:
Millennials driving interactivity:
Consumers expect an excellent, relevant user experience:
In response to the poll results, Tim Sewell, CEO, Yospace says: “The results send a strong message to broadcasters that personalised advertising is one of the most effective tools to enhance broadcaster/viewer relationships. It is perhaps unsurprising that the millennials are leading the charge for more personalised and targeted ads. This generation is used to online experiences in which content is served that is highly relevant to individual interests.“Live streaming is evolving and many forward-thinking broadcasters are already using server-side Dynamic Ad Insertion to deliver targeted and personalised promotions in a way that combines with excellent user experience. The combination of great user experience, relevance and interactivity paves the way for broadcasters to generate more ad revenues from live television than ever before.”
For 25 years, Yospace has been at the forefront of the digital video revolution. From the early days of mobile delivery, to the mass consumption and monetisation of premium streaming, we have a history of driving business success for the world’s biggest telcos, broadcasters, and media companies.
Today, we specialise in server-side ad insertion (SSAI), a technology we pioneered over a decade ago. We have helped monetise five Olympic Games, five FIFA World Cups, and thirty-five Grand Slam tennis tournaments. We have over 2,000 live channels under management and we stitch over 3.5 billion advertisements per month.
We work with the biggest names in video streaming, including DIRECTV, FOX, and Tubi in the USA; Allente, Channel 4, ITV, M6, RTL, Telenor, Telia and TV4 in Europe; Nine, Optus, and Seven West Media in APAC.
Yospace sits under RTL Group’s adtech unit.
www.yospace.com