Scaling Up: Strategies to scale addressable advertising for live events in an all-streaming world

INSIGHTS

Scaling Up: Strategies to scale addressable advertising for live events in an all-streaming world

‍

Ads are now a critical part of the streaming TV economy, but how they are experienced and how they are executed are fundamentally different from traditional TV ads. Broadcasters are increasingly focused on optimising ad experiences to maximise revenue. They are employing deeper levels of targeting and increasingly relying on programmatic to maximise the value of each ad spot.

‍

The result is additional complexity within the adtech ecosystem that, when combined with the need to deliver at scale, can lead to inefficient or non-optimal delivery, impacting revenue.

Deploying Dynamic Ad Insertion effectively at scale is to optimise engagement and create the greatest opportunity to earn ad revenue. This paper explores how technological advancements in ad delivery, including in SSAI and SGAI stitching technology, and targeting are essential to meeting the demands of both viewers and advertisers in a rapidly evolving digital media landscape. If you have an interest in optimising ad revenues for the streaming age, then this paper will serve as a useful resource.

Thank you! Click to download the findings.

PDF Download

Oops! Something went wrong while submitting the form.

Download our complimentary white paper today

Submit your details to receive the latest insights.

From time to time, we would like to contact you to share case studies, articles, user guides, and reports that we think will be of interest. Any content we send will be written by experts in the field of video streaming and advertising and we will always endeavour to make it informative.

I agree to receive email marketing communications from Yospace.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.
Yospace is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.

By clicking submit below, you consent to allow Yospace to store and process the personal information submitted above to provide you the content requested.