INSIGHTS
47% of DIRECTV STREAM subscribers spend at least half of their TV time watching sports. The dominant device is connected TV (CTV), but monetizing live sports on CTV is a challenge because all viewers go to an ad break at the same time. As CTV sports audiences increase, so do the complexities of applying digital advertising benefits such as addressability and real-time measurement.
In partnership with Yospace, DIRECTV Advertising embarked on an ambitious pilot project to increase advertising revenues across several of its leading sports channels. It set out to do this by focusing on value generation of unscheduled ad breaks.
The result was more inventory, fewer tech failures, and DIRECTV’s highest ever fill-rates. Download the case study to find out how we did it.