INSIGHTS

DIRECTV case study: Maximizing fill-rates for live sports

47% of DIRECTV STREAM subscribers spend at least half of their TV time watching sports. The dominant device is connected TV (CTV), but monetizing live sports on CTV is a challenge because all viewers go to an ad break at the same time. As CTV sports audiences increase, so do the complexities of applying digital advertising benefits such as addressability and real-time measurement.

In partnership with Yospace, DIRECTV Advertising embarked on an ambitious pilot project to increase advertising revenues across several of its leading sports channels. It set out to do this by focusing on value generation of unscheduled ad breaks.

The result was more inventory, fewer tech failures, and DIRECTV’s highest ever fill-rates. Download the case study to find out how we did it.

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Download our complimentary white paper today

Submit your details to receive the latest insights.

From time to time, we would like to contact you to share case studies, articles, user guides, and reports that we think will be of interest. Any content we send will be written by experts in the field of video streaming and advertising and we will always endeavour to make it informative.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.</p><p>Yospace is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.

By clicking submit below, you consent to allow Yospace to store and process the personal information submitted above to provide you the content requested.

Download our complimentary white paper today

Submit your details to receive the latest insights.

From time to time, we would like to contact you to share case studies, articles, user guides, and reports that we think will be of interest. Any content we send will be written by experts in the field of video streaming and advertising and we will always endeavour to make it informative.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.
Yospace is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.

By clicking submit below, you consent to allow Yospace to store and process the personal information submitted above to provide you the content requested.

Thank you! Click to download the findings.
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Download our complimentary white paper today

Submit your details to receive the latest insights.

From time to time, we would like to contact you to share case studies, articles, user guides, and reports that we think will be of interest. Any content we send will be written by experts in the field of video streaming and advertising and we will always endeavour to make it informative.

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