Paul Davies
Head of Marketing, Yospace
It’s been another busy year here at Yospace. Many happy returns to all our customers, partners and everyone we’ve worked with or met with in 2017.
Here are some of the many highlights of a memorable year:
We were delighted to add 8 customer launches to further grow our global footprint for live DAI. We also agreed a long-term extension with BT Sport, ensuring that Yospace will continue to monetise all the biggest commercial sporting events in the UK.
Australian Open, 6 Nations Premier League (full season), Champions League (full season), T20 cricket, Rugby League World Cup.
We were delighted to be recognised again at Mediatel's Connected Consumer Awards (with Sky Media) and Digital TV Europe’s Content Innovation Awards (with BT Sport). We were the first company to win at the CIAs two years running - a fantastic achievement!
This research programme, conducted with MTM across Europe and the US, asks broadcasters what needs to be done to compete effectively with the major internet companies for ad spend online. Download the findings here.
We presented a paper at NAB that called for a centralised approach to the management, delivery and measurement of ad copy in the digital world. This will surely become an even bigger topic for discussion in 2018. Download the paper here.
We’re looking forward to catching up in the new year. In Q1 we’ll be at CES, Future TV Advertising Forum Sydney and NAB - contact us if you'd like to meet. See you in 2018!
