Paul Davies
Head of Marketing, Yospace
Three days down and less than one to go. The voice is hoarse and the legs are tired but it’s been great to catch up with so many customers, prospects, partners and friends. There’s a real change in the depth of detail of our conversations compared to previous years and it’s reassuring to hear people talk so highly of Yospace for server-side ad insertion, especially in a field where there is increasing competition.
I was very pleased to hear someone say today: “yes they do SSAI but they’re no Yospace.” For the last day we’re focussing our attention on some of the customer projects that have helped us earn our strong reputation…
Reducing ad load in OTT
The rise of OTT has seen many broadcasters urgently need to monetise online, and the challenge of retaining an audience has meant that a number of broadcasters have moved to reduce advertising with longer term benefits in mind. This is exactly what our customer Medialaan did on its live streams. The innovative European broadcaster allowed viewers on its Stievie service were able to rewind a live stream then receive shorter ad breaks to allow them to catch up with the live programming sooner.
The result was more engaged viewers, longer viewing sessions, and ultimately more ad breaks viewed. Read about this more in our Medialaan case study.
The challenge of scaling live sports and their unpredictability demands any advertising system employed by a broadcaster to be both robust and versatile. Typically up to 90% of viewers tune into a football game within five minutes of kick-off, and it’s in situations like this that our pre-fetch system is crucial (read more about this in our blog on prefetch).
In addition to this, our SSAI enabled a leading sports broadcaster to monetise streams within an enhanced player and deliver on its ambitions to put the viewer front and centre of the action. Read a case study here.
Australian broadcaster Seven live streamed all 16 courts of the Australian Open. Thanks to Yospace’s ability to feed back live telemetry data, Seven was able to prioritise the advertising based on the state of play of each court at any one time.
Find out more about this project in our Seven case study.
