Paul Davies
Head of Marketing, Yospace
Day one, tick. The show got off to a great start and we’ve had some really good discussions on scaling SSAI and maximising the potential of programmatic for live streams. It’s a far cry from just a few years ago when most meetings would start with: “so what is server-side ad insertion??”
It’s pleasing now that most people we meet already know the answer to this question and are keen to get into the details of the technology. We’re finding that discussions around consistency of viewer experience, measurement and data security are becoming more and more popular.
Harnessing the power of SSAI for VoD is our focus for day two at NAB. Over the past year, we’ve seen a considerable increase in operators and MVPDs implementing SSAI for VoD to deliver viewing experience consistency throughout their device platforms.
In this article for TV Technology, Yospace’s Founder & CTO David Springall discusses why SSAI technology, which has been a staple of live monetisation for a number of years, is also proving to be a popular way of monetising VoD due to factors such as viewer experience, ease of maintenance and data security.
Data security is an especially important topic. As operators and MVPDs increasingly rely on their first-party data to maximize ad revenues, having an effective middleware layer (SSAI) between the client and the ad server is crucial in protecting user data and preventing them from being re-targeted.
Swedish innovator TV4 is an example of a broadcaster that’s making the most of a joined up live and VoD monetization strategy. The broadcaster has recently agreed an extension with us to provide server-side ad insertion (SSAI) across its TV Everywhere service, TV4Play.
Mathias Berg, COO at TV4 Group said: “For the last couple of years TV4 has relentlessly been driving our business from a traditional linear ad model to a truly platform agnostic experience for both users and advertisers. Part of this journey has been to enable us to capture and monetise on our digital inventory in all potential channels using all data available. As a result of a successful implementation of this strategy TV4 delivered its best financial result in terms of turnover and profitability in the history of the company in 2018.”
As a leader in the broadcast space that’s continued to reinvent itself, TV4 was one of the first broadcasters that recognised the value in using SSAI to monetize VoD. Read this blog post to learn more about the company’s digital journey with SSAI.
