Setting Up Advertising
You will find that having reading and understanding the Core Concepts page will be helpful to understanding the set-up of advertising in yospaceCDS.
A Video Tutorial is available.
Campaigns provide a convenient means of putting Promotions together into logical groups. For example, you might prefer to group your Campaigns by brand or by media buyer. When you create a Campaign you specify a short name that you use to identify the Campaign in the Manage Campaigns list, and an optional description if you want to make some additional notes.
The Manage Campaigns screen provides a list of your active and inactive Campaigns. Making a Campaign inactive immediately disables all promotions within it. The converse is true when making an inactive Campaign active: all promotions that are marked active within it come into effect.
Promotions allows you to associate a Content Group containing advertisements with a Content Group containing your video content. When a user accesses a video, yospaceCDS evaluates whether the Content Group from which it was accessed has any active Promotions. If an active Promotion is found, and it is relevant to the user's context (time and geography), then an advert from the Promotion's associated advert Content Group is chosen at random and applied to start of the video.
When more than one Promotion is found to be active against the video that was accessed, then yospaceCDS decides which Promotion is used to supply the advert based on a statistical priority system. This statistical system means that lower priority Promotions still get exposure (albeit at a slower rate) even when higher priority Promotions are in play.
In other words, the rate through which a Promotion will clock up user impressions is a function of the number of people accessing the content to which the Promotion is associated, and its relative priority with other relevant Promotions. It follows therefore, that a Promotion's priority has no effect if it is not in contention with another Promotion.
Setting Up a New Promotion
The following fields must be filled when setting up a new Promotion:
- A descriptive short name that will allow you to identify the Promotion when it is listed in the Content Management console.
- Any additional information you want to associate with the Promotion.
- The Campaign to which the Promotion is a member.
- Supports Audio?
- Check this box if the video content you are associating with this Promotion is suitable in an audio-only form. By suitable, we mean that the advert(s) in the Content Group associated with the Promotion retain their meaning without the video. This means that when you publish to an audio-only Podcast, only Promotions that have adverts that are effective as audio-only adverts are selected.
- The initial state of the Promotion.
- Apply Adverts From
- This is the Content Group that contains the adverts you want to apply.
- To Contents in
- This is the Content Group that you wish to apply the adverts to.
- To Requests From
- The Promotion will not be applied if a user accesses a video in the associated Content Group who is outside of the geographical zone that you specify from this drop down list.
- To Requests On or After
- If you specify a date and time here, then the Promotion will not be active before this time. To understand more about supported date formats, refer to this page.
- And Strictly Before
- The Promotion will become inactive after the date and time you specify here.
- Current Impressions
- This is a read only field that indicates the total number of user impressions that have been associated to this Promotion.
- Maximum Impressions
- Once the Promotion has had its maximum number of impressions, it will no longer be selected to serve advertising. Entering the text 'Unlimited' specifies no limit, which is the default.
- The priority of the Promotion. The higher the number the higher the priority. The section above on Promotion Priorities explains that Priority only is relevant when multiple Promotions are in contention. The priority scale you use is arbitrary and its effect is based on the relative differences between the priority levels you set. For example, let's say you have 10,000 user impressions, and you have three Promotions, Promotion A set to priority 10 and the Promotion B set to priority 100, and Promotion C set to Priority 200. After 10,000 user impression, you would expect Promotion A to have scored one tenth of Promotion B, and Promotion B have scored half of Promotion A. Therefore, Promotion A will have approximately 322 impressions, Promotion B 3,226 impressions and Promotion C 6,452 impressions.